Why use a jingle?

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Memory...
It's amazing how a song you haven't heard in years will come back to you...both words and melody. A jingle, a clear message put to great music is the strongest, most reliable way to get your message remembered.  The jingle keeps working even after the :60 second spot is over. This has not happened to us, but we are told that even if a listener doesn't like a particular tune, it doesn't mean that it won't stick in their memory and make them sing along all day long.

A Jingle gets you noticed...
A jingle breaks through spoken word clutter. Jingles stand out, and separate you from your competition.

Subconscious...
Music works on the subconscious. You may not even know it's working until the latest hit is stuck in your head.  It's hard to remember a print ad or voiceover from a year ago, but a jingle keeps working for you.

Emotion...
Music can capture and deliver emotion.  This powerful ability, to paint a mental image for your listener, allows you to combine both logic, in your message, and emotion, in your music.  Logic and emotion can be the two strongest factors in the decision making of potential customers.  A good jingle can deliver both.

Continuity in branding...
A jingle provides your broadcast and electronic advertising continuity.  A professional jingle is your musical logo, it is the audio letterhead for your company. When you use a jingle you're not rebranding every time you advertise.